In addition to the common characteristics of service products, medical services also have some characteristics that are compatible with their own nature, connotation, laws and regulations, and consumer requirements. The degree to which these characteristics realize and meet consumer needs determines consumers' feelings, cognition and evaluation, their satisfaction with medical services, and the quality of medical services.

Medical service includes a wide range of content, scientific, comprehensive and accurate analysis of the characteristics of medical service products, and based on the design, provision, control and evaluation of medical service, for the improvement of medical service quality management work, for consumers to provide optimal medical service has far-reaching significance.